I get that Reebok aren't happy with the bad rep, and some of that is on the UFC as I think they are the ones that actually dole out the money to the fighters, Reebok just hand over a lump sum. But Reebok aren't doing themselves any favors either - their designs are shit. I'd rather walk down the street in an old school affliction t-shirt than one of these fight kit tops (which cost something stupid like $90 just for a t-shirt).
I wont buy any Reebok UFC stuff, but then I probably wasn't going to anyway. This has however made me think twice about buying anything Reebok, and I'm probably not the only one.
I can imagine Reebok wanting this deal to end as soon as possible just like the fighters.