What I take from this video is the UFC is trying to fabricate what McGregor is doing to dilute what he has as 'special' or 'unique'
1)McGregor holds a Q&A for loyal fans
UFC responds by setting up Q & A events for fighters in areas of similar demographic
2) McGregor is known for having the most passionate loyal fans who break into song and cheer and bring energy
UFC sets up this contrived rehearsed 'fandom' as seen above to make it appear the 'fans' cant get enough of Kabib and he is a bigger star than he actually is
I hate this type of marketing bullshit, just let someones star grow organically