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Barely any Sambo gyms outside Russia
BJJ started a revolution with the early UFCs. We had never seen anything like it and it announced itself in a BIG way because even non-fight fans were talking about it.
Sambo is basically unknown even to casuals. And even then, it's basically judo with leg locks, so it's not something we've never seen before, so it's not as mindblowing.
Because BJJ is easier
Too hard
And BJJ is like Judo without throws and more double legs.
Because BJJ is basically a glorified self defense class for women and nerds and is marketed as such.
Sambo is marketed as a sport for real tough men.
That's why BJJ is popular in the West and Sambo is popular in the East.