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“WME-IMG’s ability to effectuate three or four-fold increases in television licensing agreements both here domestically and internationally will be very substantially hindered by a situation where you have GSP, Cain Velasquez, T. J. Dillashaw and Tim Kennedy and hundreds of other fighters voicing their substantial displeasure with how they are being treated,” Rebney said.
Rebney, who says he negotiated long-term television licensing deals for Bellator with ESPN, NBC, Fox, MTV and Spike, says he has a keen understanding of what works, how it works and what the buyers of that kind of content are “frightened of.” He has sold content to 125 different countries around the world.
As for how Rebney plans to bring the UFC to the table, he says the MMAAA, controlled by its fighter board, will come out swinging. One plan is to target the UFC’s lucrative television contacts with an aggressive, well-orchestrated media campaign. The UFC’s deal with Fox expires next year and it will be looking to either renew or form new partnerships.
Rebney and the MMAAA plan to flood the media with stories of fighter hardships and give fighters an outlet to air their grievances without fear of UFC retribution. He says the relentless campaign will pick up steam, once the five well-known fighters of the MMAAA show their willingness to speak.
http://www.bloodyelbow.com/2016/12/...-we-will-have-to-become-a-union-mma-interview
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