dana doesn't do anything. do you know what a matchmaker is??
there are more fights on a card than just the main and co-main event, ya know.
those fights are no brainers and make themselves. it's the rest of the card that's mostly composed of mid-level to unranked fighters that's hard to make. gotta develop prospects and keep up with all the small organizations to find a suitable replacement when someone pulls out of a fight for whatever reason.
dana doesn't do any of that shit, so no, he's not the actual matchmaker