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Forbes article copied and pasted:
In case it wasn’t already clear that Conor McGregor is the UFC’s most popular fighter, some figures that recently came to light that should put this debate to rest — for now.
Conor McGregor is the UFC’s undisputed pay-per-view and social media king. (David Becker/Getty Images)
On Tuesday, ESPN's Darren Rovell reported that UFC 202, headlined by a rematch between McGregor and Nate Diaz, was the MMA promotion’s third best-selling pay-per-view.
While Rovell did not offer an approximation for UFC 202, but it very likely did somewhere between 1.2 and 1.5 million buys given the most reliable industry estimates for UFC 200, UFC 194, UFC 193 and UFC 116 (all around 1.1-1.2 million buys). UFC 196 and 100 are both believed to have done around 1.5-1.6 million buys, though comments from McGregor and UFC President Dana White indicate that 196 may have sold even more.
Regardless of the exact totals, McGregor’s last three headliners — UFC 194 (McGregor vs. Jose Aldo), UFC 196 (McGregor vs. Diaz) and UFC 202 (McGregor vs. Diaz II) — account for three of the UFC’s six biggest shows, with all of them coming over the past year.
Comparatively, Brock Lesnar’s most recent showcase — a co-main event booking at UFC 200 — fell short of McGregor’s last two buy rates. Both of his PPV record-setters were also boosted by the UFC’s strongest main cards to date. Ronda Rousey, due in part to her past dominance of the women’s bantamweight division, has only topped 1 million pay-per-views once, at UFC 193.
As impressive as McGregor’s drawing power is for paid TV, his following on social media might be even more impressive. On Tuesday, Oracle's ORCL +0.07% Colin Oliver published a study on the UFC featherweight champion’s mentions across Twitter TWTR +0.38%, digital news and MMA blogs/forums over the past year. The Irishman totaled 6.4 million mentions, up 4.4 million from the year prior.
Brock Lesnar has significantly less social mentions than Conor McGregor over the past year. (Rey Del Rio/Getty Images)
In the same period, Lesnar — who also carries a massive WWE fan base — had a little more than half of McGregor’s mentions at 3.4 million. Rousey has been largely inactive in that timeframe, but Oliver’s year-long studyduring the peak of her stardom (August 2014-2015) saw her mentioned around 3.9 million times using the same measures. So, half a million more than Lesnar, but still well short of McGregor.
Taken together, is is apparent that McGregor is the UFC’s biggest draw and most talked-about fighter. With that said, don’t be surprised if Rousey gives him a run for his money when she makes her much-anticipated return in late 2016-early 2017.
http://www.forbes.com/sites/mattcon...f-ronda-rousey-and-brock-lesnar/#5c5fbde83e14
Interesting how McGregor has almost double the amount of mentions on social media than Lesnar and Rousey over the past year. Says a lot.
Forbes article copied and pasted:
In case it wasn’t already clear that Conor McGregor is the UFC’s most popular fighter, some figures that recently came to light that should put this debate to rest — for now.
Conor McGregor is the UFC’s undisputed pay-per-view and social media king. (David Becker/Getty Images)
On Tuesday, ESPN's Darren Rovell reported that UFC 202, headlined by a rematch between McGregor and Nate Diaz, was the MMA promotion’s third best-selling pay-per-view.
While Rovell did not offer an approximation for UFC 202, but it very likely did somewhere between 1.2 and 1.5 million buys given the most reliable industry estimates for UFC 200, UFC 194, UFC 193 and UFC 116 (all around 1.1-1.2 million buys). UFC 196 and 100 are both believed to have done around 1.5-1.6 million buys, though comments from McGregor and UFC President Dana White indicate that 196 may have sold even more.
Regardless of the exact totals, McGregor’s last three headliners — UFC 194 (McGregor vs. Jose Aldo), UFC 196 (McGregor vs. Diaz) and UFC 202 (McGregor vs. Diaz II) — account for three of the UFC’s six biggest shows, with all of them coming over the past year.
Comparatively, Brock Lesnar’s most recent showcase — a co-main event booking at UFC 200 — fell short of McGregor’s last two buy rates. Both of his PPV record-setters were also boosted by the UFC’s strongest main cards to date. Ronda Rousey, due in part to her past dominance of the women’s bantamweight division, has only topped 1 million pay-per-views once, at UFC 193.
As impressive as McGregor’s drawing power is for paid TV, his following on social media might be even more impressive. On Tuesday, Oracle's ORCL +0.07% Colin Oliver published a study on the UFC featherweight champion’s mentions across Twitter TWTR +0.38%, digital news and MMA blogs/forums over the past year. The Irishman totaled 6.4 million mentions, up 4.4 million from the year prior.
Brock Lesnar has significantly less social mentions than Conor McGregor over the past year. (Rey Del Rio/Getty Images)
In the same period, Lesnar — who also carries a massive WWE fan base — had a little more than half of McGregor’s mentions at 3.4 million. Rousey has been largely inactive in that timeframe, but Oliver’s year-long studyduring the peak of her stardom (August 2014-2015) saw her mentioned around 3.9 million times using the same measures. So, half a million more than Lesnar, but still well short of McGregor.
Taken together, is is apparent that McGregor is the UFC’s biggest draw and most talked-about fighter. With that said, don’t be surprised if Rousey gives him a run for his money when she makes her much-anticipated return in late 2016-early 2017.
http://www.forbes.com/sites/mattcon...f-ronda-rousey-and-brock-lesnar/#5c5fbde83e14
Interesting how McGregor has almost double the amount of mentions on social media than Lesnar and Rousey over the past year. Says a lot.
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