Originally Posted by xJust Scrapx
Im just not sold on him as a heel.. Its more of an act as if John cena went heel would be lol Lesnar was the heel of the UFC
There's different types of heels. Jon Jones isn't a 24/7 asshole to every one he knows, but he can be incredibly c*cky, he can be a total diva (complaining about contenders not having to fight each other and complaining about the selling of fake UFC belts to fans), and he is a natural troll on social media. As we've seen he can also be incredibly violent outside of the cage if provoked. Many of fighters have been pushed during staredowns and did not start throwing punches. Going heel for him is just letting this side come out and not trying to hide it.