What if Ronda Rousey loses?
How detrimental would it be for the UFC/WMMA if Ronda Rousey doesn't come out with the win this Saturday? It is pretty evident that Dana and the UFC are investing time, money, and resources into ensuring that Ronda becomes the face of the product as far women's MMA goes. In fact, it is highly debatable whether or not we'd even be seeing women in the UFC had Dana not developed such a strong affliction towards her. But what happens if she dissapoints on Saturday? Will the UFC brass back Liz Carmouche as strongly as they have Ronda? Is she as marketable? What impact would a Carmouche win have as far as the direction of WMMA in the UFC is concerned?