Despite the prevailing misconception that the UFC is little more than a blood sport, clients value the MMA franchise for its stature among the hard-to-reach young male audience. Per Nielsen, UFC on Fox packages skew younger than any other major sports franchise on TV, boasting a median age of 36, edging the NBA by a hair (37). By comparison, the NFL’s median age is 47.
I guess I never thought about it before but I would have instinctually guessed that MMA fans were far younger than other sports. So I guess there's an inverse relationship between youthful demographic and success. lol