Originally Posted by Cygnus-X
Shogun vs Machida. BJ vs Frankie. Although very marginally and other factors probably had more to do with the second BJ vs Frankie match having slightly higher numbers.
BJ/Frankie you maybe have a case (even though you are right, James Toney/Randy Couture was the sell there).
but Shogun/Machida was only 20k, and seeing how those are estimates the final figure is probably off by more than 20k anyways, that rematch was equal to the other.
This whole nothing of "big buyrates for rematches so the UFC wants them" seems false to me, unless anyone has proof otherwise.