If you think about it, there's not really a singular face to most sports, except maybe the NBA (Lebron obv.)
there's usualy multiple faces that make up the landscape, some examples:
Ray Lewis, Aaron Rodgers, Tom Brady, Richard Sherman, Peyton
Manny, Mayweather. In the past, you had Tyson, Foreman, Holyfield, Lewis.
Cabrerra, A-Rod, Verlander, Ortiz
Federrer, Murray, Yokavich, Nadal
Lebron, Durant, Anthony, Kobe
I'd say its about cultivating a couple faces. It would speak to the lack of compeition in a sport if u could only think of one face as a non fan...
Already I'd say Jones, Cain, Aldo, previously GSP and Pettis are carrying the torch for the UFC. With any luck (and a spinning back kick) we can add the Jesus Lion to that list.
MMA fan for life.