Holy shit, most of you guys are morons.
People watch fighters, so obviously that would be the first step. Stop pushing the brand and starting pushing the fighters HARD.
Legitimize the rankings and use a structured system for title shots. Big talk won't make you the number one contender.
Trim the fat off the roster and set up a D-League to filter the best of the best.
Bigger minimum fight pay and bigger checks to the heavies to entice more athletes into the sport (ie Olypmic wrestlers/boxers/etc.) even if that means I would be making 50,000k a year.
Push for broadcast rights not PPVs. Weekly fights scheduled on free tv to bring in a broader demographic.
Globalize. Set up UFC Thailand/Russia/Europe/Japan leagues.
Nobody cared who Dillashaw was until he put on the belt.