Originally Posted by surgeyou1
Lol I think BJ is the last fighter you would ever need to sponsor
True, but that's the point, the more popular and exciting fighters would generate the most cash. In this event BJ might not be everyone's choice. For most cards, I'd donate after the fight, so it would be a way to say 'thanks for the exciting fight'.
In the case of Penn, it would be a token of appreciation for the many hours of entertainment he has provided over the years. I still watch re-runs of his TUF season against Pulver. 'put up your hands if you don't want to be on team Pulver' is my favourite TUF moment