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Old 11-22-2013, 12:08 PM   #1

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How do you estimate PPV-sales?

Usually there's some guy estimating PPV-sales (Dave M-.. something I think). How does he/they do that considering UFC doesn't release any numbers?

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Old 11-22-2013, 12:21 PM   #2

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Old 11-22-2013, 12:23 PM   #3
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Inside sources at the big cable providers. Percentages (from total buys/total cable customers) for the various markets should be consistent allowing prediction for the smaller cable providers.

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Old 11-22-2013, 12:25 PM   #4

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Dave Meltzer , He's been an Industry Insider for Pro Wrestling and MMA for years . From what I understand he Has Sources within the UFC aswell as the PPV providers themselves .

Someone asked Dana How close Meltzers Estimations actually where once and Dana Gave a Little smile and said "Next Question" , this was agesss ago though .

It's the most reputable source we have , I know a lot of people like to Hate On Meltz but he breaks a lot of stories (Like Brock going Back to WWE etc) and I haven't any reason to doubt his PPV estimations .

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Old 11-22-2013, 12:27 PM   #5
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reach deep in your ass and see what comes out

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Old 11-22-2013, 12:29 PM   #6

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Old 11-22-2013, 12:33 PM   #7

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He has inside source or two.

Years ago Vince McMahon was quite pissed he was getting this info. and threating the company that distributes the PPV's to the cable/satellite companies. This was back when pro wrestling and boxing basically was the only PPV events around that mattered. I think Meltzer didn't get numbers for like 4-6 months because of the heat that was put on.

No one knows the exact numbers till months after the event. But I'd say Meltzer's number are within 10% on most PPV's.

Wand....oh how the mighty have fallen.

Last edited by skylolow; 11-22-2013 at 12:41 PM.
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Old 11-22-2013, 01:01 PM   #8

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you dont (unless youre Meltzer)

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Old 11-22-2013, 01:48 PM   #9

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I can't. But I will say that December 28th will be the highest grossing PPV show in 2013.

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Old 11-22-2013, 02:07 PM   #10

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Originally Posted by Jimmy Tuna View Post
reach deep in your ass and see what comes out
Originally Posted by vanzella View Post
Crystall ball
That's what comes out?

I think PPV #'s will get harder and harder to "estimate" - I know I just buy the fights from the UFC now - I prefer having the camera options, etc. that you don't get with the PPV. The only time I do PPV is if hosting a party or something.

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