The biggest problem are things like not having title fights abroad, this whole Gus/Jones affair, sucky international cards etc...
Like the market for people willing to watch two men (or women) beat each other with fists, elbows, shins and knees is only so big in every country. The way to grow the sport is not to get 5% of america watching but 0,5% in the US, 0,5% in France, 0,5% in Spain and so on. You can't model fighting after the NFL's business model.
Pontificator of Ansuz, Conductor of the Viking War Wagon
As an Sherdog discussion grows longer, the probability of a comparison involving Jon Jones approaches 1