I feel sometimes they're aware what's best for the ufc. Eg Gsp beating Hendricks
Ding ding ding ding. And we have a winner. If the ufc fails, their jobs are in jeopardy. Its that easy. What's best for the company is best for them too. That's also partially why in close (and sometimes not so close fights) the favorite (usually who the ufc wants to win) wins.
I know who they're not fans of, Japanese fighters.
Not just Japanese fighters but any fighter of Asian ethnicity pretty much has to get a finish in order to get a victory in the states or Brazil, even then they will probably look for a DQ. Sad to see that this great sport has such blatantly biased people behind it.