It's the fact that there is no title.
My first live fight was the Fox Chael/Shogun in Boston and my second is Barao/Faber. I paid more for this fight in New Jersey than the Boston one, even though the Fox card was top to bottom more stacked, because there's two titles on the Super Bowl card.
Hunto, Bones, Gus, Hendo, Moose, Ruthless, Condit, Diaz, Showtime, Gomi, Aldo, McGregor
(The) Chris "The All American" (The) Weidman