people buy it for the rivalry, it becomes legendary for the fight itself
bisping vs hendo was a lot more memorable than rashad vs rampage
when hyped fights become boring, the sport loses fans
i guarantee you that there are people who bought 129 and then didnt want to watch ufc anymore
Jarlaxle: Whoever is losing the battle will always pay more
And if they begin to win?
Jarlaxle: That's when their enemies hire us
Are you with us or against us?