Two things just clicked for me.
1. Lloyd Irvin is a BJJ televangelist. I grew up in the bible belt and this is a powerful, cultish, and inward looking subculture, the bastard cousin of the genuinely benevolent, and beautiful, Christian faith of so many of my family and friends who are repulsed by it. It usually points upward to one narcissistic man who is adored, almost revered. (Maybe even called "Master?")
2. This, from a LI insider:
"Now what you DO NOT KNOW about Master Lloyd? What happened in that apartment 22 years ago. You weren't there.
So what do you and your family do? You decide to crucify him publicly. Awesome.
is an admission it is the same Lloyd Irvin.