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Old 03-26-2013, 10:41 AM   #1
mrsinister

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How About Some Actual Numbers? Boxing vs. UFC in the U.S. 2012

Yay, another boxing vs. MMA thread. This topic has been hot today so I thought I'd post some stats with sauces I have lying around.

This is only for significant, large events held in the U.S.in 2012.
Boxing:

i) ESPN2 FNF averaged 409k over 26 telecasts. AFAIK most if not all were in the U.S.
http://www.sportsbusinessdaily.com/D...tings/FNF.aspx

ii) HBO: With this sauce, http://sports.yahoo.com/blogs/boxing...6022--box.html
we know how many the following did ratings-wise.
1 Julio Cesar Chavez Jr.-Marco Antonio Rubio, Feb. 4, HBO, 1.9 million
2 Bernard Hopkins-Chad Dawson, April 28, HBO, 1.6 million
3 Chavez Jr.-Andy Lee, June 16, HBO, 1.4 million
4 Adrien Broner-Vicente Escobedo, July 21, HBO, 1.4 million
5 Nonito Donaire-Jorge Arce, Dec. 15, HBO, 1.3 million
6 Andre Ward-Chad Dawson, Sept. 8, HBO, 1.3 million
7 Floyd Mayweather-Cotto PPV replay, May 12, HBO, 1.3 million
8 Manny Pacquiao-Juan Manuel Marquez PPV replay, Dec. 15, HBO, 1.3 million
9 Danny Garcia-Amir Khan, July 14, HBO, 1.3 million
10 Erik Morales-Garcia I, March 24, HBO, 1.2 million
11 Robert Guerrero-Andre Berto, Nov. 24, HBO, 1.1 million
12 Marcos Maidana-Devon Alexander, Feb. 25, HBO, 1.1 million
13 Broner-Antonio Demarco, Nov. 17, HBO, 1.1 million
14 Sergio Martinez-Matthew Macklin, March 17, HBO, 1.1 million
Average 1.4 mil.

Also, Nonito Donaire vs. Jeffrey Mathebula did about .8 mil:
http://www.thefutoncritic.com/rating...able_20120707/

But I donít know the ratings for these HBO events (or if they were PPV).
Grzegorz Proksa vs. Gennady Golovkin ?????????????????????????????????
Edwin Rodriguez vs. Jason Escalera???????????????????????????????? ?
Luis Carlos Abregu vs. Thomas Dulorme ?????????????????????????????
Vanes Martirosyan vs. Erislandy Lara ????????????????????????????

ii) Showtime:
I canít find a list of events for Showtime boxing, but we know most of the events were in America and based on this sauce ratings increased about 15% relative to 2011.
http://www.boxingscene.com/showtimes...cs-more--58551

If we then average the ratings for the two reported events from 2011 based on this sauce
http://www.badlefthook.com/2011/8/18...y-night-fights
We can say average ratings were probably about (709+610)*0.5*1.15=758k.

iii) Network TV:
Boxing on NBC and CBS.
Adamek vs. Cunningham on NBC 3.2
http://espn.go.com/blog/dan-rafael/p...g-on-nbc-a-hit
Cruz vs Guevara on CBS 1.5
http://espn.go.com/boxing/story/_/id...-tv-hit-boxing

average 2.35

iv) PPV
Wikipedia gives the Pac and May PPVís:
Pac vs. Bradley=700k
Pac vs. JMM IV=1 mil
May vs. Cotto=1.5 mil
Chavez Jr. vs. Martinez=475k
http://www.badlefthook.com/2012/9/21...bo-boxing-news
Total: 3.675 mil buys

UFC.
i) UFC on FX:
UFC on FX: Guillard vs. Miller 1.3 mil http://www.fightline.com/fl/news/201...lard-vs-miller
UFC on FX: Johnson vs. McCall 1.1
http://www.mmajunkie.com/news/2012/0...uel-tv-viewers
UFC on FX: Maynard vs. Guida 1.3
http://www.bloodyelbow.com/2012/6/25...illion-viewers
UFC on FX: Browne vs. Bigfoot 1.1 http://www.mmajunkie.com/news/2012/1...-below-average

average: 1.2 mil

ii) Prelims
ufc 143 prelims 1.4
http://www.mmajunkie.com/news/2012/0...illion-viewers
ufc 145 prelims 1.6
http://www.mmajunkie.com/news/2012/0...illion-viewers
ufc 146 prelims 1.3
http://www.mmajunkie.com/news/2012/0...illion-viewers
ufc 148 prelims 1.8
http://www.mmajunkie.com/news/2012/0...illion-viewers
ufc 150 prelims 0.97
http://www.mmamania.com/2012/8/14/32...viewers-fx-mma
ufc 155 prelims 1.4
http://www.mmamania.com/2013/1/4/184...on-viewers-mma

Average: 1.4

ii) UFC on Fox:
UFC on Fox: Evans Davis 4.7
http://www.sherdog.com/news/news/UFC...ansDavis-39811
UFC on Fox: Diaz vs. Miller 2.25
http://www.mmamania.com/2012/5/6/300...illion-viewers
UFC on Fox: Shogun vs. Vera 2.2
http://www.bloodyelbow.com/2012/8/5/...shogun-vs-vera
UFC on Fox 5: Henderson vs. Diaz 4.4
http://www.bloodyelbow.com/2012/12/2...e-time-network

average 3.4

iii) Tuf Finales:

TUF 15 finale 1
http://www.mmajunkie.com/news/2012/0...ion-fx-viewers
TUF 16 finale 1.3
http://www.bloodyelbow.com/2012/12/2...ge-fx-mma-news

Average: 1.15


iv) PPV buys: Sauce is Wikipedia
ufc 143 buys 400k
ufc 145 buys 700
ufc 146 buys 560
ufc 148 buys 925
ufc 150 buys 190
ufc 155 buys 555

Total: 3.33 mil


Final Tally:
Boxing put on 14 cable events that got roughly a million or more views, a bunch of FNF events that averaged over 400k viewers, an unspecified number of Showtime events that averaged about 760k viewer, two network events that averaged over 2 mil viewers, and at least 3.67 mil PPV buys.

UFC put on 12 events with at least almost a million viewers, got 3.33 million PPV buys, and did 4 network events that averaged over 3.4 million viewers.

LOL at people who think Fuel TV events that peak at 300k are gonna make a difference.





Conclusions.

i)Boxing as a whole edged out the UFC by most measures for events in U.S. But it's notable that the UFC had the single most-watched combat sports event with Evans vs. Davis.
ii) They are pretty close. Neither fanbase should get cocky.
iii) It hurts the UFC that GSP's fights are in Canada. I don't know of any big boxing events that took place in Canada, so my guess is that it's fair to say that in North American as a whole, UFC is bigger.
iv) With the Klits, boxing is almost certainly still bigger worldwide.

I'm sure Sherdog will let me know if I've made any errors. I'll correct the post if you point them out.


Additional Numbers and Amended Conclusion


My original idea was to only look at events that were physically located in the US, but a bunch of people seem to think I should include the US TV ratings for non-US shows. Here they are (minus the Fuel shows, which I scoff at).


UFC 142 prelims: .88
http://www.mmajunkie.com/news/2012/0...880000-viewers
UFC 144 prelims: 1.5
http://www.mmajunkie.com/news/2012/0...ion-fx-viewers
UFC 147 prelims: .97
http://www.mmaweekly.com/tv-ratings-...he-series-norm
UFC 147 prelims: .97
http://www.mmaweekly.com/tv-ratings-...he-series-norm
UFC 149 prelims: 1 mil
http://www.mmaweekly.com/ufc-149-pre...-are-in-for-fx
UFC 152 prelims: .955
http://www.mmajunkie.com/news/2012/0...atings-decline
UFC 153 prelims: 1 mil
http://www.mmajunkie.com/news/2012/1...n-viewers-mark
UFC 154 prelims: .98
http://www.mmamania.com/2012/11/23/3...nada-sportsnet
UFC on FX: Alves vs. Kampmann: 1.4
http://www.mmajunkie.com/news/2012/0...uel-tv-viewers
UFC on FX: Sot vs. Perason: .972
http://www.mmajunkie.com/news/2012/1...-below-average

Adding these would probably give the UFC the edge in term of TV ratings in the U.S., although boxing still edged out the UFC in PPV buys.

And yes, I know those are international UFC PPV buys numbers versus only domestic boxing PPV buys. Nothing is perfect.

Edit:
1st edit: taking away Hopkins/Dawson PPV.
2nd edit: ratings for Donaire and Mathewhateva.
3rd edit: added final tally.
4th edit: adding TV ratings for Non-US shows.

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Last edited by mrsinister; 03-26-2013 at 02:02 PM.
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Old 03-26-2013, 10:45 AM   #2
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At least it's a very well done boxing vs. MMA thread. Thanks for the info.

The whole "controversy" drives me nuts. I'm an MMA fan. But I like boxing. I'll watch a good fight and I have a friend who is a fairly successful pro so I always catch his fights.

I don't for the life of me understand people who think they need to trash other sports to build up the one they are a fan of. If you like MMA like MMA. If you like boxing like boxing. Don't feel like your sport is superior/inferior based on how many people watched the last PPV.

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Old 03-26-2013, 10:45 AM   #3
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sick

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Old 03-26-2013, 10:46 AM   #4
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Hopkins Dawson on PPV was 2011. Also, why only six of the UFCs PPVs?

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Old 03-26-2013, 10:48 AM   #5
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Quote:
Originally Posted by mrsinister View Post
iii) It hurts the UFC that GSP's fights are in Canada. I don't know of any big boxing events that took place in Canada, so my guess is that it's fair to say that in North American as a whole, UFC is bigger.
i
what are lucins bute or jean pascal numbers in canada?

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Old 03-26-2013, 10:49 AM   #6
mrsinister

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Quote:
Originally Posted by Mikedh View Post
Hopkins Dawson on PPV was 2011
The 2nd fight wasn't PPV?

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Old 03-26-2013, 10:50 AM   #7
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Quote:
Originally Posted by mrsinister View Post
The 2nd fight wasn't PPV?
It was on HBO.

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Old 03-26-2013, 10:51 AM   #8
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Them's the only numbers what matter to me.

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Old 03-26-2013, 10:52 AM   #9
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MMA fans are usually also fans of boxing. Boxing fans are usually asshurt, defensive threatened by MMA. Its obnoxious.

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Old 03-26-2013, 10:53 AM   #10
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thanks for doing that research and putting it into a great format

what i think is most interesting, is that its UFC vs multiple boxing promotions

imo that's better for long term growth

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