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Old 03-24-2014, 03:07 PM   #1
ch0rx

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Icon10 Dana says that the UFC is worth $3.5 BILLION, maybe more.



Per the Financial Times...

Quote:
I try to get him to give me a tutorial on the economics of cage fighting. The top three fighters, he says, have made fortunes of $30m dollars or more.

“We don’t let the media know a lot of the numbers. It pisses them off,” White declares. He tells me that the biggest source of revenue for UFC is pay-per-view TV – the most popular fights are watched by 1m people paying $50 each – but refuses to say anything more.

Using the oldest trick in the journalist’s book, I drop into the conversation a figure of $1bn, which was what the New York Times estimated the business was worth a couple of years ago. Is that number still correct?

White chews on a slab of mozzarella taken from his second starter and says nothing at all. Then he whispers, “$3.5bn. Some would say more.”

I ask how he reached that number and he replies, mysteriously, “We have numbers. You know what I mean?”

Yet in the US his critics claim growth has stalled, with fewer fans tuning in to watch fights. Two of the biggest champions – Georges St-Pierre and Anderson Silva – are not currently fighting.

“I’ve been listening to people tell me that we we’re going to fail for 13 years," said White. "The media is full of s---. The company grows bigger every year.”

Both those stars are coming back, he insists, and reels off a list of other fighters. And it’s not just men, women now fight too. “Have you heard of Ronda Rousey?” he asks.

“She’s a rock star, man,” he says. “The women are different than the men – way more emotional. They’re a lot more catty. I’ve been trying to figure out women my whole life and now I’m trying to figure them out on a different level.”

Though fans love him, they don’t do so uncritically. He got a lot of stick last year when Georges St-Pierre, face mashed up and barely making sense after a fight, said on TV that he needed a break. At a press conference, White said the champion couldn’t have one. When I ask if he regrets being so unfeeling, he shrugs.

“That wasn’t about what you thought it was about. Here’s the bottom line; I’m never going to be the good guy, no matter what I do or what I say. I run a company with 500 of the baddest dudes in the world and I am the boss.”

Are bad dudes harder to manage than the norm?

“Nah. They’ve got smaller egos than journalists. They are smart guys. And some of them are smarter than me!”

I laugh, thinking he’s made a self-deprecating joke but then, seeing his expression, stop at once.

Our talk shifts to the future and I ask if the Fertitta brothers might one day sell up.

“Maybe,” he says, which isn’t the answer I’d expected. “At the end of the day we’re all young guys.” But for now the three of them love working together. Their secret? “No ego. People don’t believe that about me but I’m completely ego-free.”
http://www.ft.com/cms/s/2/03ccce22-a...#ixzz2wtqWGkuE

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Old 03-24-2014, 03:09 PM   #2
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That must be why they pay their fighters so well.

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Old 03-24-2014, 03:11 PM   #3
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"I’m completely ego-free"...bullshit. What he means is he wouldn't dare contradict his bosses.

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Old 03-24-2014, 03:11 PM   #4
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Incoming fighter pay hate thread......

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Old 03-24-2014, 03:13 PM   #5
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PPV's are down, but they're sold almost exclusively in North America. Between all the new divisions and all the other countries they're trying to break into, I'd be shocked if total viewership and revenue isn't up.

Doesn't mean I trust Dana at all, on anything, including '3.5 billion'.

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Old 03-24-2014, 03:14 PM   #6
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Stopped reading after "ego-free". Lol

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Old 03-24-2014, 03:14 PM   #7
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Quote:
Originally Posted by iwhoopedbatman View Post
PPV's are down, but they're sold almost exclusively in North America. Between all the new divisions and all the other countries they're trying to break into, I'd be shocked if total viewership and revenue isn't up.

Doesn't mean I trust Dana at all, on anything, including '3.5 billion'.
Yeah, 3.5 billion might be pushing it.

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Old 03-24-2014, 03:14 PM   #8
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No way is the UFC worth more than the Yankees, Cowboys, Lakers, etc.

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Old 03-24-2014, 03:15 PM   #9
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The UFC:We have numbers. You know what I mean?

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Old 03-24-2014, 03:16 PM   #10
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Quote:
Originally Posted by FlameBallKid View Post
Stopped reading after "ego-free". Lol
that was the last thing he said?

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